CIEL’s program offerings are extensive, which posed a challenge when creating its annual report, Distinction, as well digital advertisements. Before my involvement, the report lacked coherence and USC branding alignment. My goal was to create an informative yet visually striking document, inline with USC's branding. Each section of the report was meticulously designed to highlight CIEL's impact. For the program ads, I aimed for a blend of USC's formal style with student-friendly illustrations and language.